Are you told to call on all the right customers? Or just the docs?

“The physician, once the focus of nearly all promotion activity, is now part of a group of “organized customers”— hospitals, group practices, integrated delivery networks, accountable care organizations—looking for leverage to cut costs and improve profitability.” (ZS Associates: Biopharma Companies Identify Biggest Challenges and Opportunities in Targeting and Activity Planning, 2015). Who do you optimally call on to develop your business? How do you identify them, connect with them and genuinely support their priorities and interests so you might develop your business? Learn how in “The Doctor Won’t See You Now” available on Amazon. Serve them well. Scott #biopharmaceuticals #pharmaceuticalcompanies #customerexperience

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